Fredericksburg and Wimberley represent two of the most distinctive and profitable short-term rental markets in the Texas Hill Country. While each town has its own character and visitor profile, both share a common trait: guests expect elevated experiences, and properties that deliver consistently outperform those that don't.
The Fredericksburg Market
Fredericksburg attracts over a million visitors annually, drawn by its German heritage, more than 50 wineries and tasting rooms, proximity to Enchanted Rock, and one of the most charming Main Streets in Texas. The STR market is mature and competitive, with some of the highest average daily rates in the Hill Country.
Success in Fredericksburg requires more than a nice property. It demands professional photography, compelling listing copy that differentiates your home from hundreds of competitors, sophisticated pricing that accounts for wine trail events, Enchanted Rock closures, and seasonal patterns, and a guest experience that justifies premium rates.
The Wimberley Market
Wimberley offers a distinctly different appeal — part artist colony, part outdoor adventure destination, part quirky Texas gem. Jacob's Well, Blue Hole, the Wimberley Market Days, and the town's eclectic galleries and restaurants attract a loyal base of Austin-area weekend travelers.
Wimberley's STR market is more seasonal than Fredericksburg's, with strongest demand from April through October. Properties that capture Wimberley's unique character — rather than generic vacation rental aesthetics — tend to generate the best returns. Think curated design, outdoor living spaces, and a sense of place that makes guests feel they've discovered something special.
Managing Remote Properties
For owners who don't live near their Fredericksburg or Wimberley property, professional management becomes especially valuable. These markets reward consistency — in cleanliness, communication, and maintenance — that's difficult to maintain from a distance. A missed cleaning or delayed maintenance response can quickly erode the review score that drives your listing's success.
Revenue Potential
Well-managed properties in Fredericksburg can command $200–$500+ per night depending on size, location, and amenities. Wimberley properties typically range from $150–$350 per night. In both markets, the gap between average and top-performing listings is significant — and almost always attributable to management quality.
Hill Country Concierge manages properties throughout the Hill Country from our base in Boerne. Whether your rental is in Fredericksburg wine country or tucked into the Wimberley hills, we provide the hands-on oversight and hospitality-driven management that maximizes your investment.