The Texas Hill Country stretches across some of the most scenic and tourism-friendly landscape in the state. For property investors and STR owners, the region offers a combination of strong visitor demand, growing infrastructure, and a quality-of-life appeal that drives both tourism and relocation.
Here's a look at the best areas for short-term rental investment within a 60-mile radius of Boerne, Texas.
Boerne, TX
Boerne sits at the sweet spot of the Hill Country market — close enough to San Antonio for consistent weekend demand, charming enough to attract travelers seeking an authentic Hill Country experience. The historic Hauptstrasse, Cibolo Nature Center, and a growing dining scene make Boerne a reliable 4-season STR market. Properties here benefit from both leisure and event-driven travel.
Fredericksburg, TX
Fredericksburg is the Hill Country's tourism capital, attracting over a million visitors annually to its wineries, Main Street shopping, and Enchanted Rock State Natural Area. The STR market here is mature and competitive, with high ADRs but also higher property costs. Success requires standout properties, premium guest experiences, and sophisticated pricing strategies.
New Braunfels, TX
Known for the Comal and Guadalupe rivers, Schlitterbahn, and Gruene Historic District, New Braunfels is one of the fastest-growing cities in Texas. Summer tubing season drives exceptional STR demand, though the market has become increasingly competitive. Properties near the rivers or Gruene command premium rates.
Canyon Lake, TX
Canyon Lake offers a unique lakefront STR opportunity. Properties with water views or lake access attract families, groups, and couples year-round. The area sees particularly strong demand during summer and holiday weekends. Managing a lakefront property requires specialized attention to outdoor amenities, dock maintenance, and seasonal preparation.
Wimberley, TX
Wimberley's eclectic arts community, swimming holes (Jacob's Well, Blue Hole), and weekend market scene make it a favorite for Austin-area travelers. STR demand peaks in spring and summer. Properties that capture Wimberley's unique bohemian-meets-Hill-Country character tend to outperform generic listings.
Dripping Springs, TX
Positioned between Austin and the Hill Country, Dripping Springs has become a hotspot for brewery and distillery tourism. Its proximity to Austin provides a deep pool of weekend visitors. The market is growing quickly, making it an attractive option for investors looking for upside potential.
Kerrville, TX
Kerrville is the gateway to the upper Hill Country, with access to the Guadalupe River, state parks, and a thriving arts community. While ADRs are generally lower than Fredericksburg or Boerne, operating costs are also lower, and the market has less saturation — creating opportunity for well-managed properties.
Choosing the Right Market
The best market for your STR investment depends on your budget, risk tolerance, and management capacity. Regardless of location, the properties that perform best share common traits: professional management, optimized listings, and a commitment to guest experience.
Hill Country Concierge serves all of these markets from our base in Boerne, TX. Whether you own a property in Fredericksburg or are evaluating investment options in Canyon Lake, we can help you maximize your returns with hands-on, concierge-level management.